As marketers become more familiar with location-based targeting, they are shifting from geotargeting to more precise methods for reaching mobile users on the go. … Read the whole story

Our British counterparts have always been a step ahead of us when it comes to the cutting edge - in music, in fashion and … Read the whole story

Real-time in-box activity has such potential on paper. An Email Insider Summit panel [discussed] why adoption may not be moving as fast as one … Read the whole story

Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and … Read the whole story

Chitika on Tuesday announced a multiyear extension of its partnership with Yahoo, under which it syndicates Yahoo's search listings across its ad network of … Read the whole story