After back-to-back months of increases in spend and impressions, both the global and U.S. RTB markets dipped in April, according to data from Rubicon Project's real-time marketplace app. On the … Read the whole story
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of a new office in Tokyo. Heading the office … Read the whole story
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of … Read the whole story
When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person who leveraged … Read the whole story