RTBlog
Madison Avenue has been trying to get real about digital for a while now, but I think its time has finally come. The reason I say this, is an announcement … Read the whole story
- COMMENTARY
The original Atlantic Monthly was founded in 1857 and staffed by the likes of Ralph Waldo Emerson, Henry Wadsworth Longfellow and Harriet Beecher Stowe. … Read the whole story
- COMMENTARY
Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market. … Read the whole story
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pannu as their new senior vice president of product strategy. After working at … Read the whole story
"...[blank] is able to optimize at sub-millisecond response times and deliver the appropriate video ad with advanced targeting precision. Not encumbered by legacy systems, … Read the whole story
