RTBlog
by Joe Mandese
Madison Avenue has been trying to get real about digital for a while now, but I think its time has finally come. The reason I say this, is an announcement … Read the whole story
COMMENTARY
by Skip Brand
The original Atlantic Monthly was founded in 1857 and staffed by the likes of Ralph Waldo Emerson, Henry Wadsworth Longfellow and Harriet Beecher Stowe. … Read the whole story
COMMENTARY
by Mark S. Zagorski
Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market. … Read the whole story
by Tyler Loechner
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pannu as their new senior vice president of product strategy. After working at … Read the whole story
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by The Editor
"...[blank] is able to optimize at sub-millisecond response times and deliver the appropriate video ad with advanced targeting precision. Not encumbered by legacy systems, … Read the whole story