RTBlog
by Tyler Loechner, Staff Writer
API platform provider Apigee today launched the Apigee Institue, a research organization Apigee hopes will help Global 2000 companies in the app economy. The Institue will release monthly research
notes. … Read the whole story
by Tyler Loechner
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch its own trading desk, dubbed OdinRTB, for its … Read the whole story
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by Mark Walsh
Yahoo will incorporate selected tweets into the newsfeed on its redesigned home page through a new partnership between the Web portal and the microblogging … Read the whole story
by Mark Walsh
Google on Thursday began rolling out a revamped version of its AdMob mobile ad network aimed at helping developers better promote and monetize their … Read the whole story
by Mark Walsh
Mobile display ads perform roughly on par with rich media ads in terms of click-through and time spent, but not as well as video … Read the whole story
COMMENTARY
by Aaron Doades, Op-Ed Contributor
A few years ago, only the most sophisticated companies in the industry even knew what real-time bidding was. Now, there are demand-side platforms that … Read the whole story