RTBlog
API platform provider Apigee today launched the Apigee Institue, a research organization Apigee hopes will help Global 2000 companies in the app economy. The Institue will release monthly research notes. … Read the whole story
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch its own trading desk, dubbed OdinRTB, for its … Read the whole story
Yahoo will incorporate selected tweets into the newsfeed on its redesigned home page through a new partnership between the Web portal and the microblogging … Read the whole story
Google on Thursday began rolling out a revamped version of its AdMob mobile ad network aimed at helping developers better promote and monetize their … Read the whole story
Mobile display ads perform roughly on par with rich media ads in terms of click-through and time spent, but not as well as video … Read the whole story
- COMMENTARY
A few years ago, only the most sophisticated companies in the industry even knew what real-time bidding was. Now, there are demand-side platforms that … Read the whole story
