RTBlog
by Tyler Loechner, Staff Writer
On the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, senior editor, MediaPost, posed the question: "Is an impression an impression an impression?" Another … Read the whole story
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by Joe Mandese
While it's not quite the out-of-home equivalent of the online industry's real-time trading systems, outdoor media just took another step in that direction. In … Read the whole story
COMMENTARY
by Skip Brand
If nothing else, Yahoo's acquisition of Tumblr puts a spotlight directly on the importance of content. Content has always been a website's most valuable … Read the whole story
by Tyler Loechner
Programmatic ad serving platform AppNexus was this morning selected by food advertising network Gourmet Ads as ad server of record. Gourmet Ads hopes the … Read the whole story
COMMENTARY
by Ken Mallon
As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience … Read the whole story
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by Tyler Loechner
"A modern, open system that fosters experimentation and innovation, [A] turbo charges the speed of the [B] marketing optimization engine with [C], a key … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This … Read the whole story