RTBlog
Despite recent reports that Pandora is close to launching a Facebook Exchange-like infrastructure to automate sales of its Internet music users, don't expect that to happen anytime soon. I heard … Read the whole story
In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies … Read the whole story
- COMMENTARY
In a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as … Read the whole story
ChoiceStream, a personalized advertising tech provider, Tuesday released their newest Audience Cost Calendar, which they describe as a "monthly aggregation of impressions traded on … Read the whole story
- COMMENTARY
Content is often overlooked when organizations build a business case for marketing automation, according to Brad Miller. He describes three strategies that he believes … Read the whole story
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
