RTBlog
by Tyler Loechner, Staff Writer
Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource during his keynote presentation at OMMA DDM this morning. "If you look at it, you can say that data … Read the whole story
by Tyler Loechner
Huddled Masses, a "boutique" real-time trading desk, will today announce a partnership with Sony Music. Charles Cantu, CEO of Huddled Masses, spoke with RTM … Read the whole story
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by Joe Mandese
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% over the same month last year. During the … Read the whole story
by Joe Mandese
Publicis' VivaKi unit has named Anke Kuik director of audience activation for its Audience on Demand platform, a new position at the agency's trading … Read the whole story
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by Tyler Loechner
Ad tech provider Integrate gave RTM Daily the inside scoop on the release of their new self-serve demand-side platform (DSP), which they announced today. … Read the whole story
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by Joe Mandese
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
RTB has one thing to thank for its explosive growth: site retargeting. Exchanges have allowed site retargeting access to a large percentage of the … Read the whole story
COMMENTARY
by Adrian Tompsett
All of us in the programmatic market have seen unbelievable growth over the past couple of years. That said, as this market begins to … Read the whole story