Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource during his keynote presentation at OMMA DDM this morning. "If you look at it, you can say that data … Read the whole story
Huddled Masses, a "boutique" real-time trading desk, will today announce a partnership with Sony Music. Charles Cantu, CEO of Huddled Masses, spoke with RTM … Read the whole story
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% over the same month last year. During the … Read the whole story
Publicis' VivaKi unit has named Anke Kuik director of audience activation for its Audience on Demand platform, a new position at the agency's trading … Read the whole story
Ad tech provider Integrate gave RTM Daily the inside scoop on the release of their new self-serve demand-side platform (DSP), which they announced today. … Read the whole story
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
RTB has one thing to thank for its explosive growth: site retargeting. Exchanges have allowed site retargeting access to a large percentage of the … Read the whole story
All of us in the programmatic market have seen unbelievable growth over the past couple of years. That said, as this market begins to … Read the whole story