RTBlog
by Tyler Loechner, Staff Writer
Google recently announced Open Bidder, which allows advertisers to customize real-time bidding (RTB) technology. In a company blog post, Google spelled out three main challenges companies face when
building their … Read the whole story
COMMENTARY
by Skip Brand
Native advertising has become the darling of the premium publisher. The Atlantic, Conde Nast and Hearst are among those that have taken brand content … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
IMedia Connection explains why you shouldn't resist programmatic buying, starting with the IDC predictions everyone has heard before (worldwide RTB spending will reach $14 … Read the whole story