RTBlog
by Tyler Loechner, Staff Writer
When it comes to real-time advertising technology, I like to think of it on a global scale. The ideas behind real-time bidding (RTB), programmatic exchanges, and all the other industry … Read the whole story
-
by Joe Mandese
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Joe Mohen published an article on Ad Age this morning making the case against real-time bidding (RTB). The article, titled, "RTB Is the Most … Read the whole story
-
by Joe Mandese
Local TV, radio and newspaper Web site ad network operator WorldNow has signed an exclusive three-year agreement with Shareablee to provide "social analytics" to … Read the whole story
-
by Tyler Loechner
"'Partnering with best-in-class buying platform [blank A] will help [blank B] continue to push the frontiers of real-time buying in Japan. The result creates … Read the whole story
by Tyler Loechner
Turn today announced the appointment of Fernando Tassinari as regional sales director for its new Brazil operations. Tassinari was formerly CEO of MRM Worldwide … Read the whole story
by Wayne Friedman
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story