RTBlog
When it comes to real-time advertising technology, I like to think of it on a global scale. The ideas behind real-time bidding (RTB), programmatic exchanges, and all the other industry … Read the whole story
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
- COMMENTARY
Joe Mohen published an article on Ad Age this morning making the case against real-time bidding (RTB). The article, titled, "RTB Is the Most … Read the whole story
Local TV, radio and newspaper Web site ad network operator WorldNow has signed an exclusive three-year agreement with Shareablee to provide "social analytics" to … Read the whole story
"'Partnering with best-in-class buying platform [blank A] will help [blank B] continue to push the frontiers of real-time buying in Japan. The result creates … Read the whole story
Turn today announced the appointment of Fernando Tassinari as regional sales director for its new Brazil operations. Tassinari was formerly CEO of MRM Worldwide … Read the whole story
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
