RTBlog
Later today, premium "content-style" ad platform Adblade will announce that they have achieved a safety score of 192 (out of 200), as scored by Ad Science's AdSafe Index. As a … Read the whole story
SourceKnowledge, the video ad network based in Montreal, will partner with Datonics to use its audience data on SourceKnowledge's new real-time bidding video ad … Read the whole story
- COMMENTARY
We left the recent Mobile Media Upfront with the impression that buyers are be locked in a time warp re RTB. We heard quotes … Read the whole story
In the latest example of Madison Avenue's push into brand journalism, Omnicom's Sparks & Honey unit has recruited a long-time CNN executive as director … Read the whole story
- COMMENTARY
Exchange-based buying was the way of the world a few years ago. The pioneers in the advertising industry were operating largely as the next … Read the whole story
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisco, today claimed to be the first to combine optimization for direct media … Read the whole story
