RTBlog
by Tyler Loechner, Staff Writer
The real-time bidding (RTB) marketplace had a mixed month in May, both globally and in the United States, according to data from Rubicon Project's real-time marketplace app. On the global … Read the whole story
by Joe Mandese
Joule, the mobile marketing unit of WPP's tenthavenue division, this morning will announce a reorganization. The move follows the departure of global CEO Michael … Read the whole story
by Tyler Loechner
Today, the company announced the appointment of Charles Pitzer as vice president of sales, North America. He brings 25 years of sales experience with … Read the whole story
by Laurie Sullivan
Native ad formats and social have emerged as important new ad models. Now Google will offer support for both in DoubleClick. DoubleClick for Publishers … Read the whole story
by Laurie Sullivan
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January into its Adroit business unit, relaunching Tuesday as Adroit Digital. Read the whole story
COMMENTARY
by Skip Brand
When I spoke with Frank Addante from Rubicon Project last week, we had a lot to say about where programmatic is heading. I'm optimistic … Read the whole story
COMMENTARY
by Dan Roche
Just as texting has become more common than placing a phone call, communicating via social media and through chat functions is slowly replacing email … Read the whole story