RTBlog
The real-time bidding (RTB) marketplace had a mixed month in May, both globally and in the United States, according to data from Rubicon Project's real-time marketplace app. On the global … Read the whole story
Joule, the mobile marketing unit of WPP's tenthavenue division, this morning will announce a reorganization. The move follows the departure of global CEO Michael … Read the whole story
Today, the company announced the appointment of Charles Pitzer as vice president of sales, North America. He brings 25 years of sales experience with … Read the whole story
Native ad formats and social have emerged as important new ad models. Now Google will offer support for both in DoubleClick. DoubleClick for Publishers … Read the whole story
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January into its Adroit business unit, relaunching Tuesday as Adroit Digital. Read the whole story
- COMMENTARY
When I spoke with Frank Addante from Rubicon Project last week, we had a lot to say about where programmatic is heading. I'm optimistic … Read the whole story
- COMMENTARY
Just as texting has become more common than placing a phone call, communicating via social media and through chat functions is slowly replacing email … Read the whole story
