RTBlog
by Joe Mandese
Most agency trading desks boast about their real-time trading capabilities, but GroupM's Xaxis now literally trades throughout the day, thanks to a global expansion that has given it coverage across … Read the whole story
by David Goetzl
Global expansion continues at GroupM unit Xaxis as it moves into Latin America en route to growing from 22 markets to 30 by the … Read the whole story
by Laurie Sullivan
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
by David Goetzl
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story
by Karl Greenberg
Callaway has been taking a digital approach that varies from the usually staid marketing tactics the category tends to use. The company launched a … Read the whole story
COMMENTARY
by Chris Sukornyk
Marketers' biggest challenge has always been reaching the folks who want to buy their product. That's why retailers have been thrilled by programmatic marketing … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
IMedia Connection today published a tip for media planners looking to succeed with programmatic buys. Their first tip is that the "campaign setup is … Read the whole story