RTBlog
Most agency trading desks boast about their real-time trading capabilities, but GroupM's Xaxis now literally trades throughout the day, thanks to a global expansion that has given it coverage across … Read the whole story
Global expansion continues at GroupM unit Xaxis as it moves into Latin America en route to growing from 22 markets to 30 by the … Read the whole story
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story
Callaway has been taking a digital approach that varies from the usually staid marketing tactics the category tends to use. The company launched a … Read the whole story
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Marketers' biggest challenge has always been reaching the folks who want to buy their product. That's why retailers have been thrilled by programmatic marketing … Read the whole story
- COMMENTARY
IMedia Connection today published a tip for media planners looking to succeed with programmatic buys. Their first tip is that the "campaign setup is … Read the whole story
