RTBlog
by Tyler Loechner, Staff Writer
Jason Barnes, head of commercial development at News Limited, spoke with RTM Daily to let us know why News Limited went the programmatic route, challenges they've encountered in terms of … Read the whole story
COMMENTARY
by Skip Brand
Data, in my book, must deliver actionable insights to help publishers, advertisers and agencies make decisions that positively impact their businesses. (It has to … Read the whole story
-
by Thom Forbes
Google is shelling out $1.1 billion for the traffic app Waze to tap into its crowd-sourced ability to "outsmart traffic together" and identify speed … Read the whole story
by Tyler Loechner
At the Video Publisher Forum in New York City later today, LiveRail is expected to announce additions to its sell-side tools. Mark Trefgarne, CEO … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
An iMedia Connection blog post this morning spelled out why programmatic buying might actually be hurting your return on investment (ROI), not improving it. … Read the whole story