RTBlog
by Joe Mandese
I've had a couple of meetings with some ad technology leaders in the past couple of days that are starting to make me think that what's old in Madison Avenue … Read the whole story
by Mark Walsh
Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform to advertisers and agencies in addition to existing products for publishers, ad networks … Read the whole story
COMMENTARY
by Zunaid Khan
I read an article recently suggesting that if you had a direct sales team selling the advertising on your site, then you should not … Read the whole story
by Mark Walsh
Borrowing Twitter's signature feature, Facebook announced adding support for hashtags on the social network. The long-rumored move allows Facebook users to add a hashtag … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Since June 2012, Facebook has made strides in opening up its environment to the digital advertising community at large with the introduction of the … Read the whole story
-
by Gavin O'Malley
Amid a flood of excitement over Big Data, retargeting platform AdRoll announced the acquisition of data analytics startup Bitdeli. Bitdeli specializes in helping clients … Read the whole story