RTBlog
by Tyler Loechner, Staff Writer
In the automated space, we often hear the term "programmatic direct." We hear about how real-time bidding (RTB) has a low ceiling because it's associated with remnant inventory, and that … Read the whole story
by Joe Mandese
In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
by Tyler Loechner
Mobile real-time bidding (RTB) spend in Europe increased 275% during the first quarter this year, while March alone saw a 66% jump in total … Read the whole story
by David Goetzl
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed "major player" … Read the whole story
COMMENTARY
by John Mracek
RTB should be the best thing that ever happened to our industry, but it's not living up to its potential. While RTB can be … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Over the past 10 days, I attended two of the most important conferences on the application of data to the world of advertising and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ wrote today that programmatic buying and content marketing "seem like strange bedfellows in the marketing ecosystem" because the are "seemly different marketing approaches." … Read the whole story