RTBlog
by Joe Mandese
There's some encouraging news about the next generation of media consumers in some new research released this week by MTV. The research, which is part of an ongoing series of … Read the whole story
by Tyler Loechner
Premium mobile ad exchange Nexage today announced three transparency upgrades geared towards both the buy and sell side. In an interview with RTM Daily, … Read the whole story
COMMENTARY
by Jonathon Shaevitz
As a follow-up to my previous article on "The Premise of Programmatic," I'd like to discuss some of the key problems of programmatic advertising … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
CMO. It stands for Chief Marketing Officer, right? Well, usually, yes, but Martin Smith, VP of business development at TruEffect, wrote on CMO.com that … Read the whole story
by Tyler Loechner
Even television advertising isn't immune to the pull of real-time ad tech. FourthWall Media, a Virginia-based TV ad solutions provider, has been awarded a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Mobile real-time bidding (RTB) has come on strong over the past 12 months, and Adotas has defined the four basic components of mobile RTB, … Read the whole story