There's some encouraging news about the next generation of media consumers in some new research released this week by MTV. The research, which is part of an ongoing series of … Read the whole story
Premium mobile ad exchange Nexage today announced three transparency upgrades geared towards both the buy and sell side. In an interview with RTM Daily, … Read the whole story
As a follow-up to my previous article on "The Premise of Programmatic," I'd like to discuss some of the key problems of programmatic advertising … Read the whole story
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
CMO. It stands for Chief Marketing Officer, right? Well, usually, yes, but Martin Smith, VP of business development at TruEffect, wrote on CMO.com that … Read the whole story
Even television advertising isn't immune to the pull of real-time ad tech. FourthWall Media, a Virginia-based TV ad solutions provider, has been awarded a … Read the whole story
Mobile real-time bidding (RTB) has come on strong over the past 12 months, and Adotas has defined the four basic components of mobile RTB, … Read the whole story