RTBlog
by Tyler Loechner, Staff Writer
When you start typing in a search online, you know how the engine's algorithm offers completion suggestions before you are even done? I've always thought they were legitimate, but now … Read the whole story
by Tyler Loechner
It's tough to fight fraud if you can't even find it. The Rubicon Project today announced a proposed protocol extension to the IAB OpenRTB … Read the whole story
by David Goetzl
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story
by Tyler Loechner
Wouldn't it be nice if users' privacy concerns were handled and mobile had an answer to the missing cookie? At Cannes this morning, PubMatic, … Read the whole story
-
by Joe Mandese
GroupM agency trading desk Xaxis this morning named former Yahoo exec K.C. Pan general manager of its new branch in Taiwan. The move follows … Read the whole story
COMMENTARY
by Eric Korsh
As apps like Vine and Snapchat take their place alongside Instagram, real-time video is emerging as a necessary tactic. I've written before about the … Read the whole story