At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer said that once a brand starts to respond to social media conversation and … Read the whole story

Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social media does not reveal too much or cause controversy since team members tweet … Read the whole story

When I joined Sociomantic Labs in late 2012, I was intrigued by the prospect of bringing a European ad-tech company into the North American … Read the whole story

In 2012, the Pew Internet and American Life Project released a report focusing on how people are using their cell phones to engage in … Read the whole story

Despite the surging popularity of the term, "real-time marketing" isn't anything new. Street teams do real-time marketing as they adapt their approach to what's … Read the whole story