RTBlog
by Tyler Loechner, Staff Writer
Long story short: FBX hasn't gone away, and it's only getting bigger and better. Just today, Adara, a big data company focused on targeting traveler audiences, announced that it now … Read the whole story
by Tyler Loechner
Telmar Group's AD Giraffe app, a quick, easy way for media planners to input their own data and receive reach and frequency estimates back … Read the whole story
COMMENTARY
by Skip Brand
"I'm not against programmatic premium per se, but I am opposed to it when it's not executed in an intelligent way," says Rich Antoniello, … Read the whole story
by Tyler Loechner
While it seems everyone has been saying that TV dollars will move online, and the addition of Nielsen Online Campaign Ratings (OCR) for online … Read the whole story
COMMENTARY
by Jeremy Geiger
Today's new technologies and mobile marketing platforms integrate with retailer inventory systems, allowing product marketers to hyperlocal advertise products based on real-time availability and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Social media posts and search queries follow similar patterns during real-time events, but activities connected to the former tend to lead the latter by … Read the whole story
-
by Tyler Loechner
Powered by [Company 1], the adoption of Real-Time Bidding (RTB) and Yield Optimization will drive the personalization and monetization of [Company 2]'s critical ad … Read the whole story