RTBlog
Long story short: FBX hasn't gone away, and it's only getting bigger and better. Just today, Adara, a big data company focused on targeting traveler audiences, announced that it now … Read the whole story
Telmar Group's AD Giraffe app, a quick, easy way for media planners to input their own data and receive reach and frequency estimates back … Read the whole story
- COMMENTARY
"I'm not against programmatic premium per se, but I am opposed to it when it's not executed in an intelligent way," says Rich Antoniello, … Read the whole story
While it seems everyone has been saying that TV dollars will move online, and the addition of Nielsen Online Campaign Ratings (OCR) for online … Read the whole story
- COMMENTARY
Today's new technologies and mobile marketing platforms integrate with retailer inventory systems, allowing product marketers to hyperlocal advertise products based on real-time availability and … Read the whole story
COMMENTARYSocial media posts and search queries follow similar patterns during real-time events, but activities connected to the former tend to lead the latter by … Read the whole story
Powered by [Company 1], the adoption of Real-Time Bidding (RTB) and Yield Optimization will drive the personalization and monetization of [Company 2]'s critical ad … Read the whole story
