RTBlog
by Tyler Loechner, Staff Writer
Earlier this week, Varick Media named Sandie Milberg as senior vice president, platform sales. RTM Daily spoke with Milberg this afternoon about her new role, what her short- and long-term … Read the whole story
COMMENTARY
by David Petersen
In 1995, automated trading transformed the New York Stock Exchange, and that same system of real-time bidding has been transforming the online display advertising … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers lean on programmatic display buying more often these days. Perhaps it reminds them of search engine marketing. It turns out that U.S. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Magna Global forecast, the global advertising market is expected to grow by +3.0% this year, to $486 billion, slowing down … Read the whole story
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by Joe Mandese
If you follow the trade press (including this publication), you'd think that WPP and Publicis dominate Madison Avenue's technology beat, but according to some … Read the whole story
by Mark Walsh
Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most … Read the whole story