RTBlog
Earlier this week, Varick Media named Sandie Milberg as senior vice president, platform sales. RTM Daily spoke with Milberg this afternoon about her new role, what her short- and long-term … Read the whole story
- COMMENTARY
In 1995, automated trading transformed the New York Stock Exchange, and that same system of real-time bidding has been transforming the online display advertising … Read the whole story
COMMENTARYSearch marketers lean on programmatic display buying more often these days. Perhaps it reminds them of search engine marketing. It turns out that U.S. … Read the whole story
- COMMENTARY
According to a new Magna Global forecast, the global advertising market is expected to grow by +3.0% this year, to $486 billion, slowing down … Read the whole story
If you follow the trade press (including this publication), you'd think that WPP and Publicis dominate Madison Avenue's technology beat, but according to some … Read the whole story
Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most … Read the whole story
