RTBlog
by Tyler Loechner, Staff Writer
We use our five senses - sight, hearing, touch, smell, and taste - all in real-time, and often subconsciously, so why not let our sixth (tech-driven) sense work the same … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
To start with, successful CMOs are doing three things within the marketing organization: working with the best digital agencies, hiring incredible digital talent, and … Read the whole story
COMMENTARY
by Bryan Boettger
Social media is exhausting. New platforms and tools are always popping up. And real-time marketing, coupled with consumers' expectations of instant responses, means an … Read the whole story
by Tyler Loechner
In an interview with RTM Daily earlier this week, Varick Media Management's new SVP of Platform Sales, Sandie Milberg, said that one of her … Read the whole story
by Tyler Loechner
As reported yesterday, GroupM agency trading desk Xaxis has named Paul Dolan senior vice president, global business development, a newly created position. Dolan had … Read the whole story
by Laurie Sullivan
OptiMine has created an attribution model allowing marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to … Read the whole story