RTBlog
We use our five senses - sight, hearing, touch, smell, and taste - all in real-time, and often subconsciously, so why not let our sixth (tech-driven) sense work the same … Read the whole story
- COMMENTARY
To start with, successful CMOs are doing three things within the marketing organization: working with the best digital agencies, hiring incredible digital talent, and … Read the whole story
- COMMENTARY
Social media is exhausting. New platforms and tools are always popping up. And real-time marketing, coupled with consumers' expectations of instant responses, means an … Read the whole story
In an interview with RTM Daily earlier this week, Varick Media Management's new SVP of Platform Sales, Sandie Milberg, said that one of her … Read the whole story
As reported yesterday, GroupM agency trading desk Xaxis has named Paul Dolan senior vice president, global business development, a newly created position. Dolan had … Read the whole story
OptiMine has created an attribution model allowing marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to … Read the whole story
