RTBlog
by Tyler Loechner, Staff Writer
A real estate auction brand is holding an auction for the Ouray hotel both on-site and online via real-time bidding. However, something tells me that people won't be bidding on … Read the whole story
COMMENTARY
by Skip Brand
Tom Shields, the co-founder and chief strategy officer of Yieldex, is concerned about the huge misconception many in our industry have regarding programmatic. "Many … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Velti's ad exchange showed substantial growth in the overall share of mobile ads being served to iOS devices over the last year. The iPhone … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The ad tech industry seems to have become obsessed with speed. The ability to pull ads faster to serve up in search results or … Read the whole story
COMMENTARY
by Joshua Koran
The real-time bidding (RTB) industry is often rightfully called a confusing landscape with lots of acronyms and concepts that veil what vendors actually do. … Read the whole story