RTBlog
by Rob Garner
This is part two of a special edition RTBlog. Our guest RTBlogger - Rob Garner - conducted an email interview with Regis McKenna. Known as the father of real-time, McKenna … Read the whole story
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by Tyler Loechner
Video advertising platform BrightRoll, along with data center company Equinix, today announced that Rocket Fuel is going to use their VideoRTB+ solution. VideoRTB+ is … Read the whole story
COMMENTARY
by David Karel
One of the best approaches to driving online conversions is retargeting. Brands of all sizes, from global enterprises to SMBs, can benefit from retargeting … Read the whole story
by Karlene Lukovitz
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story
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by Tyler Loechner
Targeted mobile advertising company Adelphic has partnered with Neustar to bring Neustar AdAdvisor's audience segments to Adelphic's real-time buying (RTB) platform. Nuestar AdAdvisor's claims … Read the whole story
COMMENTARY
by David Wachs
It's time we put to bed the misconception that SMS-based marketing is spam. SMS-based promotions offer a simple yet targeted marketing solution that delivers … Read the whole story