RTBlog
This is part two of a special edition RTBlog. Our guest RTBlogger - Rob Garner - conducted an email interview with Regis McKenna. Known as the father of real-time, McKenna … Read the whole story
Video advertising platform BrightRoll, along with data center company Equinix, today announced that Rocket Fuel is going to use their VideoRTB+ solution. VideoRTB+ is … Read the whole story
- COMMENTARY
One of the best approaches to driving online conversions is retargeting. Brands of all sizes, from global enterprises to SMBs, can benefit from retargeting … Read the whole story
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story
Targeted mobile advertising company Adelphic has partnered with Neustar to bring Neustar AdAdvisor's audience segments to Adelphic's real-time buying (RTB) platform. Nuestar AdAdvisor's claims … Read the whole story
- COMMENTARY
It's time we put to bed the misconception that SMS-based marketing is spam. SMS-based promotions offer a simple yet targeted marketing solution that delivers … Read the whole story
