RTBlog
I had the chance to speak with Eric Bosco, the recently appointed CEO of ChoiceStream, about all things programmatic. Our conversation ranged from real-time bidding (RTB) and programmatic advertising in … Read the whole story
After a five year partnership with PubMatic, United Online Media Group this morning announced that they have switched partners and will now use OpenX's … Read the whole story
Publishers Clearing House, known for taking chances on emerging technologies, has found a way to build audience segments and mobile ad-targeting technology based on … Read the whole story
Omni Hotels & Resorts is changing up its ad campaign to promote its meeting and events business using augmented reality technology. The multimedia campaign … Read the whole story
"Many ad buyers are still in the dark about how much they should be paying for display ads, despite the proliferation of online advertising … Read the whole story
- COMMENTARY
It was recently reported that Twitter will launch its own ad exchange. This is another way of saying "I've arrived" and "I'm playing with … Read the whole story
COMMENTARYGoogle is shutting down its friend location service Latitude and directing users to Google+'s similar features, which may be just as good as killing … Read the whole story
- COMMENTARY
Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research … Read the whole story
