RTBlog
Michael Tiffany, CEO and co-founder, WhiteOps, gave everyone at the IAB Advertising Technology Marketplace event a lesson on bot traffic. He said that current bot detection techniques are misleading because … Read the whole story
Mojiva's Mocean Mobile unit has entered the mobile exchange fray, launching its own real-time bidding (RTB) marketplace on top of its existing ad-serving platform. … Read the whole story
- COMMENTARY
Once upon a time, many people saw Facebook's Ad Exchange, FBX, as just another source of display inventory - analogous to the Google ad … Read the whole story
Duncan McCall, CEO and co-founder of PlaceIQ, gave a presentation at OMMA mcommerce in New York today about mobile real-time location targeting. He started … Read the whole story
- COMMENTARY
In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display … Read the whole story
- COMMENTARY
Relying on CRM to repair BofA is like treating melanoma with Clinique. It is as if there were a meeting of top managers who … Read the whole story
