RTBlog
Accordant Media is expected to release their Q2 report this morning, and the big story in the new report is the industry's apparent new focus on quality. To sum up … Read the whole story
- COMMENTARY
The unprecedented tsunami of data available to marketers has dramatically changed digital advertising - and the ways CMOs must make decisions about it. Big … Read the whole story
In recent months, two of the hottest topics in the world of advertising have been mobile and real-time bidding (RTB). Both methods have been … Read the whole story
- COMMENTARY
Programmatic is officially the video ad tech buzzword of the year. But if you take a look at an ad trade publication or attend … Read the whole story
More and more advertisers are stepping into the mobile arena, and a good number of them are involved or getting involved with real-time bidding … Read the whole story
COMMENTARYNumerous studies explain how video views on YouTube lead to a keyword search on Google, Bing or Yahoo. Now the findings from a survey … Read the whole story
Yahoo's profits rose 46% in the second quarter, but sales came in nearly flat compared with the year-ago quarter, as Yahoo CEO Marissa Mayer … Read the whole story
