RTBlog
by Tyler Loechner, Staff Writer
It's amazing the difference a single letter can make. About a month ago, I wrote a RTBlog titled, "The Ruse Of Programmatic 'Direct.'" The post sparked some debates in the … Read the whole story
COMMENTARY
by Skip Brand
The current trend toward native advertising has introduced an academic forum on the topic. What is the true definition of native? How does one … Read the whole story
by Gavin O'Malley
Determined to avoid another disappointing quarter, AOL on Friday named Bob Lord -- former Global CEO of Razorfish and CEO of Publicis Groupe's Digital … Read the whole story
by Steve Smith
One of Yelp's new food ordering partners fielded over 1000 new restaurant inquiries in the days after the announcement. The company expects a quadrupling … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forecasting the performance of paid-search campaigns has never been easy, but Strathcom Media found a bidding and budget automation tool that cut its cost … Read the whole story