It's amazing the difference a single letter can make. About a month ago, I wrote a RTBlog titled, "The Ruse Of Programmatic 'Direct.'" The post sparked some debates in the … Read the whole story
The current trend toward native advertising has introduced an academic forum on the topic. What is the true definition of native? How does one … Read the whole story
Determined to avoid another disappointing quarter, AOL on Friday named Bob Lord -- former Global CEO of Razorfish and CEO of Publicis Groupe's Digital … Read the whole story
One of Yelp's new food ordering partners fielded over 1000 new restaurant inquiries in the days after the announcement. The company expects a quadrupling … Read the whole story
Forecasting the performance of paid-search campaigns has never been easy, but Strathcom Media found a bidding and budget automation tool that cut its cost … Read the whole story