RTBlog
by Tyler Loechner, Staff Writer
Are Christmas-themed tweets on December 25 real-time marketing? No. So why should royal baby-related tweets be considered real-time marketing? These companies had months and months and months to prep
for … Read the whole story
-
by Joe Mandese
The acceleration of programmatic media buying is part of a systemic shift that is beginning to manifest in weak operating results for some of … Read the whole story
COMMENTARY
by Skip Brand
Last week, I had a great talk with Eric Roza, CEO of Datalogix. He knows a thing or two about reaching verticalized audiences, which … Read the whole story
by Tyler Loechner
In an effort to make the real-time bidding (RTB) exchanges more accessible to developers, entrepreneurs, and overseas companies, self-serve media buying platform SiteScout this … Read the whole story
by Tyler Loechner
During TNT's Wide Open coverage of the NASCAR Coke Zero 400 in Daytona, Florida, Sprint and Leo Burnett used never.no's Social TV Advertising platform, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age today wrote an article titled, "Programmatic or Premium? You Should Be Using Both." "These two are not opposites," Advertising Age wrote. "'Programmatic' … Read the whole story