RTBlog
by Joe Mandese
"Turn left and the trail will lead you to one of the most luxurious mountain spas you'll ever visit. Turn right if you want to head down some of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook … Read the whole story
COMMENTARY
by Kerry Bianchi, Columnist
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A rare but candid discussion of mobile's challenges for marketers and publishers happened yesterday at OMMA Premium Display in LA. We need more cases … Read the whole story
by Joe Mandese
It was probably only a matter of time given the rapid acceleration of programmatic trading, but the ad industry now has its first official … Read the whole story
by Tyler Loechner
Even overseas, more and more advertisers are seeing the benefits of applying programmatic ad tech to channels outside of display. Tradelab, a French trading … Read the whole story
-
by Mark Walsh
Foursquare on Tuesday opened up its self-serve ad platform more widely after testing the service with select New York City businesses in recent months. Read the whole story