RTBlog
RTM Daily had the chance to interview Paul Mokbel, CEO of SiteScout, about a host of industry topics. We covered potential flaws in the industry that people brush off, myths, … Read the whole story
By some measures, Twitter appears to be pulling away as a more useful tool for brands and their search for useful marketing content. New … Read the whole story
- COMMENTARY
People, let's have our first-ever Social Media Insider intervention, focusing on RTMA, or that devastating disease called Real-Time-Marketing Addiction. Ever since the Super Bowl, … Read the whole story
- COMMENTARY
While market players tend to associate automated bidding with unwanted remnant inventory, we're seeing an increased interest in real-time bidding (RTB) to sell premium … Read the whole story
Spending on online display advertising rose 26.3% globally in the first quarter from a year ago with strong gains, particularly in Latin America and … Read the whole story
- COMMENTARY
The online video world is hurtling quickly in two directions: targeting and real-time buying. Real-time video buying is on track to comprise nearly 25% … Read the whole story
- COMMENTARY
The upfront TV/video business may not be over yet. Think about the turning leaves. We hear that traditional programmers -- broadcast, cable, and syndication … Read the whole story
