RTBlog
by Tyler Loechner, Staff Writer
By the looks of it, the world of advertising is no longer approaching a new age, it is living in one. While it might be difficult to point to Company … Read the whole story
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by Tyler Loechner, Joe Mandese
Lost in all the noise surrounding the Publicis and Omnicom merger is the impact it will have on the programmatic marketplace. Of the two … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
RTB accounts for almost a quarter of online ads from the top 1,000 advertisers, YieldMetrics revealed at last week's OMMA RTB. Perhaps just as … Read the whole story
by Laurie Sullivan
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on the advertising industry, but not all see smooth sailing for brands under the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done … Read the whole story