By the looks of it, the world of advertising is no longer approaching a new age, it is living in one. While it might be difficult to point to Company … Read the whole story
Lost in all the noise surrounding the Publicis and Omnicom merger is the impact it will have on the programmatic marketplace. Of the two … Read the whole story
RTB accounts for almost a quarter of online ads from the top 1,000 advertisers, YieldMetrics revealed at last week's OMMA RTB. Perhaps just as … Read the whole story
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on the advertising industry, but not all see smooth sailing for brands under the … Read the whole story
While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done … Read the whole story