RTBlog
In Publicis news that doesn't have to do with the Omnicom merger, VivaKi today announced two new hires and one promotion. Shirley Xu-Weldon has been hired as VP of analytics, … Read the whole story
Kontera, a content marketing platform, today added a self-serve content discovery tool to their platform to help their consumers sift through the big data. … Read the whole story
Rival competition for a share of the sports media market is pushing publishers and networks to become more creative. Yahoo Sports and the NBC … Read the whole story
TBWA\Chiat\Day New York tapped Jordan Holberg as director of technology. Read the whole story
- COMMENTARY
Programmatic may not be top of mind with most luxury advertisers, but it probably should be. As digital adoption grows across devices, the top … Read the whole story
- COMMENTARY
Time was when looking for media leverage meant one thing: looking for the best pricing on TV. Turns out the announced merger of Publicis … Read the whole story
