RTBlog
by Joe Mandese
It appears that some equilibrium is starting to emerge in the online display marketplace, and that relative cost efficiency of exchange-based media buys has eroded dramatically. While it's not exactly … Read the whole story
by Joe Mandese
Interpublic is getting into the real-time brand "storytelling" game and has raided two former BBDO executives to field it. The new unit, dubbed Mediabrands … Read the whole story
by Tyler Loechner
Online video ad exchange LiveRail this morning announced the addition of Deal ID support for private marketplaces on their exchange. RTM Daily spoke with … Read the whole story
by Tyler Loechner
Sales-side platform provider PubMatic recently announced that the company generated more than 176% revenue growth throughout Europe during the first half of 2013. RTM … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
by Laurie Sullivan
Google wants film students from five colleges to help explore how they can use its wearable computing device to make movies. It's only a … Read the whole story
COMMENTARY
by Vijay Balan
A marketplace is a system of buyers and sellers trading a commodity in a state of positive tension. Buyers are constantly looking to buy … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ wrote an article today asking, "Who cares about real-time data anyway?" Real-time data usage has been happening for years, but that doesn't mean … Read the whole story