It appears that some equilibrium is starting to emerge in the online display marketplace, and that relative cost efficiency of exchange-based media buys has eroded dramatically. While it's not exactly … Read the whole story
Interpublic is getting into the real-time brand "storytelling" game and has raided two former BBDO executives to field it. The new unit, dubbed Mediabrands … Read the whole story
Online video ad exchange LiveRail this morning announced the addition of Deal ID support for private marketplaces on their exchange. RTM Daily spoke with … Read the whole story
Sales-side platform provider PubMatic recently announced that the company generated more than 176% revenue growth throughout Europe during the first half of 2013. RTM … Read the whole story
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
Google wants film students from five colleges to help explore how they can use its wearable computing device to make movies. It's only a … Read the whole story
A marketplace is a system of buyers and sellers trading a commodity in a state of positive tension. Buyers are constantly looking to buy … Read the whole story
ClickZ wrote an article today asking, "Who cares about real-time data anyway?" Real-time data usage has been happening for years, but that doesn't mean … Read the whole story