RTBlog
by Tyler Loechner, Staff Writer
Siemer Ventures points to the high number of "point solutions" - ad tech companies that serve a very specific purpose - as the reason for the "unsustainable number of players" … Read the whole story
by David Goetzl
Interpublic's media operations are working to automate all transactions within the next three years, while looking to expand programmatic buying into the TV arena, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new app from politicians Bloomberg, Rendell and Schwarzenegger targets a common mobile moment -- traffic frustration -- and leverages it to support infrastructure … Read the whole story
by Tyler Loechner
Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will allow advertisers … Read the whole story
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by Tyler Loechner
"A new case study examines how [Company] is using the [Company 2] real-time database utilizing hybrid DRAM and flash memory to manage 25 billion … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Bussiness2Community.com wrote a post today asking whether or not it's "really time for your brand to be 'RTB.'" The article covers the basics of … Read the whole story