RTBlog
by Tyler Loechner, Staff Writer
I had the chance to speak with PointRoll CEO Mario Diez the other day about a McDonald's case study which involved turning big data into real-time intelligence. PointRoll worked with … Read the whole story
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by Tyler Loechner
The Rubicon Project this week announced 10 new additions to its senior management team, adding executives to the engineering, data, administrative and operational strategy, … Read the whole story
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by Tyler Loechner
"This rich insight dramatically increases the team's understanding of the continuously changing business dynamics of their target markets, enabling smarter decisions every day to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Bussiness2Community.com wrote a post today asking whether or not it's "really time for your brand to be 'RTB.'" The article covers the basics of … Read the whole story
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by Joe Mandese
BLiNQ Media has promoted Luis Caballero to CEO, replacing Dave Williams as head of the Gannett Digital Marketing Services unit. The company said Caballero … Read the whole story