RTBlog
by Joe Mandese
It's time to rethink how we use the word "digital," and how it relates to the ways we plan, buy, and yes, even programmatically trade, media. Let me begin by … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
The increase of real-time bidding (RTB) spend on desktop has soared over the past few years, growing from $986 million in 2011 to an … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Will real-time bidding ever come to TV? Read the whole story
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by Tyler Loechner
"'I wanted to move to an advertising company with impeccable proprietary technology, engineering support and a strategic approach to data. [Company] works with the … Read the whole story
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by Laurie Sullivan
Google has turned toward automation, allowing marketers to query real-time data and immediately use the information to manage Web content, determine the demand for … Read the whole story