RTBlog
by Tyler Loechner, Staff Writer
New research from Nielsen validates what marketers have been banking on for awhile. There is a relationship between Twitter conversations about a specific TV program and the number of tune-ins. … Read the whole story
COMMENTARY
by Skip Brand
While PlaceIQ's location intelligence solutions for marketers are not available via exchanges yet, I think most of us look forward to the day the … Read the whole story
by Tyler Loechner
In May, RTM Daily reported that five companies - TubeMogul, BrightRoll, Innovid, LiveRail, and SpotXchange - partnered to launch Open Video View (OpenVV), an … Read the whole story
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by Tyler Loechner
"[New Offering] harnesses cross-enterprise and cross-channel data and is engineered to integrate with existing marketing and database systems. The data-driven, cloud-based solution is equipped … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Forbes today wrote an article titled: "Big Data: Is It Straight Out Of Sci-Fi?" Forbes wrote, "Right now it feels like the marketing world … Read the whole story
by Laurie Sullivan
Adlucent proposes an analytics option for Google Shopping that allows brands to integrate feed and query management features that map consumer intent to the … Read the whole story
by Steve Smith
Honda today launches the second phase of its live Vine video responses to customer tweets. The automaker says its first swing on the Vine … Read the whole story
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by Steve McClellan
Omnicom Media Group's data marketing unit Annalect has named Erin Matts CMO, a new position at the shop.For Matts, the move is a return … Read the whole story