RTBlog
New research from Nielsen validates what marketers have been banking on for awhile. There is a relationship between Twitter conversations about a specific TV program and the number of tune-ins. … Read the whole story
- COMMENTARY
While PlaceIQ's location intelligence solutions for marketers are not available via exchanges yet, I think most of us look forward to the day the … Read the whole story
In May, RTM Daily reported that five companies - TubeMogul, BrightRoll, Innovid, LiveRail, and SpotXchange - partnered to launch Open Video View (OpenVV), an … Read the whole story
"[New Offering] harnesses cross-enterprise and cross-channel data and is engineered to integrate with existing marketing and database systems. The data-driven, cloud-based solution is equipped … Read the whole story
- COMMENTARY
Forbes today wrote an article titled: "Big Data: Is It Straight Out Of Sci-Fi?" Forbes wrote, "Right now it feels like the marketing world … Read the whole story
Adlucent proposes an analytics option for Google Shopping that allows brands to integrate feed and query management features that map consumer intent to the … Read the whole story
Honda today launches the second phase of its live Vine video responses to customer tweets. The automaker says its first swing on the Vine … Read the whole story
Omnicom Media Group's data marketing unit Annalect has named Erin Matts CMO, a new position at the shop.For Matts, the move is a return … Read the whole story
