Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video ad platform Adap.tv. Rumors had been … Read the whole story
In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story
Programmatic Video gains momentum - AOL buys Adap.tv, Tremor and Yume IPO Read the whole story
OneSpot, a content advertising platform, is expected to announce an addition to their platform this morning called the "Content Sequencing Engine." Essentially, the upgrade … Read the whole story
Thirty-one-year-old accountant Mike is "always on." Mornings start at the gym, where he runs while watching a sports channel and slows down occasionally to … Read the whole story
Audiences may be ready for new ways of engaging stories across screens. But just as genres demand different types of second-screen experiences, there is … Read the whole story