RTBlog
by Tyler Loechner, Staff Writer
Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video ad platform Adap.tv. Rumors had been … Read the whole story
by Joe Mandese
In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Programmatic Video gains momentum - AOL buys Adap.tv, Tremor and Yume IPO Read the whole story
by Tyler Loechner
OneSpot, a content advertising platform, is expected to announce an addition to their platform this morning called the "Content Sequencing Engine." Essentially, the upgrade … Read the whole story
COMMENTARY
by Agathe Blanchon-Ehrsam
Thirty-one-year-old accountant Mike is "always on." Mornings start at the gym, where he runs while watching a sports channel and slows down occasionally to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Audiences may be ready for new ways of engaging stories across screens. But just as genres demand different types of second-screen experiences, there is … Read the whole story