RTBlog
by Tyler Loechner, Staff Writer
In the programmatic marketplace, one topic that always leads to a good conversation is brand safety. What makes something brand safe? Who decides whether or not it qualifies? Will there … Read the whole story
COMMENTARY
by David Karel
The goal of the mid-funnel is to fully educate your target audience on key subject areas and position your company as a trusted expert. … Read the whole story
by Tyler Loechner
After being stood up by Daft Punk because of a VMA performance, Stephen Colbert decided to go on with the show anyway, starring in … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ today published an article detailing the intersection of conversational marketing and programmatic. "By understanding the audience deliberately and specifically a publisher ought to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adotas today published an article noting the "pitfalls of programmatic blindness," writing about the importance of transparency. The article says, "As advertising marketplaces begin … Read the whole story
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by Gavin O'Malley
Filling a seat left vacant for over a year, social media marketer Shift is expected to name Facebook alum Paul Ollinger as its new … Read the whole story