RTBlog
by Tyler Loechner, Staff Writer
Centro this morning announced the addition of Michael Radovancevich as chief technology officer. Radovancevich joins Centro from Oracle, where he served as group vice president of development. He is
one … Read the whole story
by Mark Walsh
Mobile users gained new appreciation for Google Maps in the wake of Apple replacing it with its own buggy mapping service in iOS 6 … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
For the past few years, analysts have been looking carefully at holding companies' migration to digital as an indicator of future growth. But the … Read the whole story
by Tyler Loechner
Cloud marketing platform Turn has today announced that Chris Lee has been appointed senior vice president of human resources, a new global position. Lee … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Can math improve messaging? One company is throwing machine learning, natural language processing and algorithms at copy to find the optimal workding and phrasing … Read the whole story
COMMENTARY
by Matt McLaughlin
Nearly 50% of impressions purchased through RTB typically have a URL that does not match where the ad is being shown, a.k.a. the "Transparency … Read the whole story