RTBlog
by Joe Mandese
"Future developments will, however, not just depend on technology, but also, most importantly, on people being comfortable with interactive technology." The quote comes from Kaveh Memari, CEO of Renew
Orb, … Read the whole story
by Tyler Loechner
Deep Root Analytics, a Republican analytics firm, has struck a partnership with FourthWall Media, a Virginia-based TV ad solutions provider. The partnership will provide … Read the whole story
by Tyler Loechner
The Trade Desk, a real-time bidding (RTB) demand-side platform (DSP), has opened up an office in Hamburg, Germany, which will serve as their Central … Read the whole story
by Steve Smith
Acxiom and 4Info say they can match a company's first-party CRM data with customers' mobile phones down to the household level, which would allow … Read the whole story
by Gavin O'Malley
Completing a small deal with big implications, NBC News has acquired Stringwire, a start-up that develops real-time mobile video-sharing software. Stringwire was developed by … Read the whole story
COMMENTARY
by Skip Brand
I can't say I was beginning to lose hope, but many conversations I've had with premium publishers for this column were disappointing. Per those … Read the whole story